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Background:
Partnership Health Center is a Missoula-based, non-profit Community Health Center offering a wide array of high-quality healthcare services to anyone in need, regardless of ability to pay. A division of Missoula County, PHC was founded in 1989 to help provide care to medically underserved populations in Missoula. After significant growth, PHC now serves over 16,000 unique patients annually at 5 different locations including the main clinic in downtown Missoula, a large clinic in Seeley Lake, MT, and satellite clinics at the Missoula Food Bank and Community Center, Poverello Homeless Shelter and Lowell Elementary School. PHC also has a Behavioral Health provider presence at Willard High School. PHC’s fully-integrated services include primary medical, dental, behavioral health and a large pharmacy. PHC is a patient-led organization. The majority of the members of the board of directors are current PHC patients. Further, PHC staff regularly meets with a council of patients to gather their input and feedback about any aspect of their experience at PHC. Patient feedback was a primary driver for key requests within this RFP. Finally, while access to high-quality healthcare services such as those offered at PHC clinics is important, we understand that such access to healthcare alone is insufficient to create sustained health and wellbeing in the communities we proudly serve. Variables such as housing access, poverty, racism, and many others - commonly known as “social determinants of health” - have enormous influence on health and wellbeing. PHC’s Innovations Department works closely with PHC clinical staff, leadership and community partners to address these upstream barriers to sustained wellbeing. Project Overview Partnership Health Center is seeking a vendor partner to redesign and refresh our current website at https://www.partnershiphealthcenter.org as well as to host the site and oversee necessary ongoing, back-end security maintenance and updates. Interested vendors are asked to respond with a proposal to accomplish these tasks which includes timeline, cost, and deliverables. Desired features and functions are detailed below. PHC understands that details of this RFP may be subject to change upon vendor recommendation and / or research of more optimal solutions. In your proposal, please feel free to suggest alternatives. Primary objectives of the new website build are to ensure that the website meets the needs of priority audiences and accurately reflects the high-quality, patient-centered nature of all PHC services. PHC’s identified priority audiences, in order, are: current and prospective patients, prospective staff, and current and potential community partners. Information sought by any of these audiences should be readily available, clear, concise and easy to locate. The majority of the current content on partnershiphealthcenter.org will be moved to the new website by the vendor. PHC seeks a vendor who can manage this migration while re-organizing the migrated content into a new website structure that offers the user experience described above. Further, PHC seeks a website structure that is conducive to growth. PHC frequently adds new programs and new service offerings which need to be added to the website in manner which does not clutter the site or confuse users. Specifically, the entire PHC Innovations Department, including all programs and service offerings within that, will need to be included in the new site. PHC seeks a vendor who can offer a thoughtful site map/structure based on the information sharing needs of the organization which can be discussed in further detail with PHC’s Director of Communications at any prospective vendor’s request. Once built, PHC Communications staff should be able to make edits to website content easily. Regular content changes should not require coding skills. In the event that a complex website change is required, PHC staff will work with the vendor to determine details, including cost, of the desired change. PHC seeks a vendor that will respond in a timely, professional manner to such requests. The vendor is asked to provide training to a small group of staff for how to make website content changes and how to ensure those updates are executed in a manner which maintains full ADA compliance. PHC also requests training materials to ensure that PHC can train new staff on how to update the website as that need emerges. While PHC Communications staff will have primary oversight of the website, certain administrative staff such as Executive Assistants may also require basic training on how to make simple site content changes such as adding public meeting minutes to the site. On September 1st, 2020, PHC unveiled a new logo and brand standards. This roll out was the culmination of a significant internal discovery process designed to identify key brand elements that PHC staff and patients wish to communicate through all marketing and outreach materials. Those elements include inclusivity, warmth, a welcoming atmosphere, state-of-the-art facilities and excellence in all aspects of service. The PHC Style Guide will be made available to vendors as requested and as deemed appropriate by the Director of Communications. PHC serves a diverse population of patients with a wide range of information and healthcare needs. As such, it is paramount that the new website be extremely easy to navigate both on desktop and mobile platforms. “Reducing Barriers to Access” is one of five areas of focus in PHC’s Strategic Plan; the website’s design should reflect that focus. PHC Communications staff will handle all copy writing and general content strategy. PHC does not require photography for the website as efforts to develop a strong stock of photographs are already in progress. PHC also does not require a custom-built site; pre-built site templates are preferred to help control project cost. Desired Features and Functions of a new PHC Website PHC surveyed both patients and staff to gain insights on their current experience with partnershiphealthcenter.org. Survey findings were summarized and are reflected in the list of desired features and functionality below:
Back-end Management: Please include a proposal for ongoing, back-end website support including security updates, website hosting, help with emergent issues and domain management assistance. PHC requests specific information on tools used by the vendor to scan for vulnerabilities and planned frequency of such scans. Any security updates or enhancements conducted on the site by the vendor should trigger a report to PHC IT staff. As a division of Missoula County, PHC may require the vendor to fill out a Missoula County IT Security Survey to ensure Missoula County security and IT standards are met. Further details on security may be directed to Eric Halverson, contact information below, who will connect the prospective vendor to PHC IT staff. Websites We Admire
Team Roles PHC Director of Communications, Eric Halverson, will be the primary point of contact for the vendor. Amanda Ceaser, Communications and Outreach Coordinator, will coordinate closely on all aspects of this project and serve as a backup point of contact. PHC will also involve the Executive Director and Board of Directors as needed. The PHC IT department will work closely with prospective vendors to evaluate all security aspects of the proposal and ensure all security standards will be met and maintained. Eric Halverson, Director of Communications, can be reached at: halversone@phc.missoula.mt.us or (406) 258-4361 (direct line). Submission Instructions: Please submit all proposals to Eric Halverson at halversone@phc.missoula.mt.us by May 30th at 5:00pm. Questions may also be directed to Eric Halverson as needed.
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